Hildebrandt wins "Best Session" at Product Camp Atlanta

Thank you to the 2014 Product Camp Atlanta attendees that voted our workshop Making Your Offerings Unique and Highly Profitable Using Blue Ocean Strategies as Best Session out of 45 total sessions. During the session, the product managers, executives, and other product gurus developed their own Blue Ocean strategy canvas. It was a lively discussion with some great questions from the participants. We are honored to have been chosen and look forward to next year.

If you would like Hildebrandt to guide your team toward highly profitable product lines by involving customers, contact Peter at peter@hildebrandtassociates.com. A free one-hour consultation will let him tailor a program for you.

We look forward to seeing you soon.


Create Designs that Sell

Have you ever wondered why some products sell like hotcakes while others languish on the shelves? Or why some services get free advertising while others can’t get media to bite?

The reason is often that the product or service isn’t compelling. It may have great features and be a thing of beauty, but if it doesn’t solve a customer need, it probably won’t sell.

Figuring out what users need is a step in the development process which is often ignored. In our experience, the more mature the company, the less often the company strives to understand its customers. It’s easy to fall into that rut. You know what your customers like, so why should you take the time to find out?

Because customers change.

Understanding your users’ needs doesn’t take much time. But it does require that you take the time to do it. That time will be well spent. Products and services which meet user needs have a much higher compounding rate of sales. Satisfied customers tell other customers, and that’s the best kind of free advertising – a personal recommendation. And that increased compounding leads directly to additional profits.

How doing a more targeted design can increase your profits
Hildebrandt Associates helps you focus on understanding your customers’ needs and converting those needs into products and services your customers covet. Our Path to Successful Design can show you how to spend a little more time understanding your users and a lot more time making profits.

Speak with Peter

Categorizing the insightsPeter Hildebrandt has been developing product solutions for clients since he started contracting at the age of 14. An engineer who always wanted to know how real people used products, Peter began a quest to understand why some products were quickly adopted, while others never were successful. Since then, he has taught many Fortune 500 and small businesses alike how to apply simple techniques to develop products that sell. Peter specializes in deeply understanding user needs and helping companies produce coveted products. To accomplish this requires watching and listening to customers at every turn.

You can reach Peter Hildebrandt directly by e-mail at peter@hildebrandtassociates.com or phone at +1.770.540.2402.