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Hildebrandt wins "Best Session" at Product Camp Atlanta

Thank you to the 2014 Product Camp Atlanta attendees that voted our workshop Making Your Offerings Unique and Highly Profitable Using Blue Ocean Strategies as Best Session out of 45 total sessions. During the session, the product managers, executives, and other product gurus developed their own Blue Ocean strategy canvas.

Hands-On Workshop: Conducting Usability Testing on the Cheap

Have you ever wanted to do a usability test, but weren’t sure how to start? Join Peter Hildebrandt on Tuesday October 29, 2013 for his workshop “Conducting a Usability Testing on the Cheap and Getting Great Data.” In this hands-on workshop, you’ll learn how to do your own usability tests without spending a fortune. The talk is sponsored by PDMA Georgia at Kimberly-Clark’s beautiful Building 400, 1400 Holcomb Bridge Road. Networking starts at 6:00 p.m. The workshop starts at 7:00 p.m. PDMA members $5, Guests $10.

Is it possible to do usability testing on the cheap?

So, you’ve never done a usability test or focus group before. “How long is it going to take?” you might be wondering. As we all know, time is money.

It turns out that there is a huge range of time that can be spent on testing, and it doesn’t seem to matter what the subject matter is. What matters is the level of detail you desire.

What are Levels of Interruption, and why do they matter?

I admit it… I have attention deficit disorder. I easily get distracted. Unfortunately, data shows that most of us do too.

Whether it’s viewing a web site or trying to use an ATM machine, users can quickly get thrown off their original task. If we don’t consider interruptions carefully in the design of our products and services, customers will at best be slowed down by distractions and at worst will abandon our products entirely. Here’s how you can fix the interruptions that matter the most.

When is time lost in a development project? Not where you think.

When is time lost in a development projectYour product development project is late again. Your boss said it needs to be done before it is shipped, but he needs it out ASAP. The sales team has already sold the first 5,000 and you’re going to miss the first ship date. Customers are calling about their orders. You’re so busy trying to get the product out, the last thing you have time to do is ask why the project is late.

Are you a premium product producer or a cost leader?

Have you ever had a customer ask for a replacement after the warranty expired? And how did you respond? If you responded that the warranty had expired and you couldn’t replace it, you are probably a cost leader. Did you know that?

Knowing whether you are a cost leader or a premium product producer is incredibly powerful, but also very important, and here’s why.

Why You Shouldn’t Have a Research Department

I know a lot of product development organizations that would love to have a research department which would bring new technologies directly into the development organization. They would be up-to-speed on the latest emerging technologies and be constantly trying new things. And when they found something particularly good, it would make its way into the development team.

Unfortunately, technology research doesn’t work, and here’s why.

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