Thank you to the 2014 Product Camp Atlanta attendees that voted our workshop Making Your Offerings Unique and Highly Profitable Using Blue Ocean Strategies as Best Session out of 45 total sessions. During the session, the product managers, executives, and other product gurus developed their own Blue Ocean strategy canvas.

Peter Hildebrandt has been selected to speak at #SouthWiRED14 on October 8th, 2014 on Usability Testing on the Cheap. Together we can ignite the South’s digital future. Register on the SouthWiRED2014 web site.

Over the months of September and October, we are offering a series of FREE workshops every other week at the Work Spot in downtown Duluth. They are all Wednesday at 7:30 p.m.

These links allow you register for the talks, because our space is limited:

The FDA recently started requiring manufacturers of medical devices to use human factor design techniques and usability testing in the design of their products. If you are a medical device manufacturer, some of these standards can be daunting if you have never used these techniques before.

So, you’ve never done a usability test or focus group before. “How long is it going to take?” you might be wondering. As we all know, time is money.

It turns out that there is a huge range of time that can be spent on testing, and it doesn’t seem to matter what the subject matter is. What matters is the level of detail you desire.

I admit it… I have attention deficit disorder. I easily get distracted. Unfortunately, data shows that most of us do too.

Whether it’s viewing a web site or trying to use an ATM machine, users can quickly get thrown off their original task. If we don’t consider interruptions carefully in the design of our products and services, customers will at best be slowed down by distractions and at worst will abandon our products entirely. Here’s how you can fix the interruptions that matter the most.