“It’s two o’clock. Why isn’t Bob in the office?”
It’s easiest to design new products when you’re in the office, right? Well, probably not.
Many engineers and product managers believe that designing the next product or service requires sitting in a quiet place and concentrating. If you can only mask out the extraneous sound and think, you can design a product that people will love. The more seasoned the person, the more likely he is to believe this. Unfortunately, it’s the exact opposite of what you need to be doing.