peter's Articles

Hands-On Workshop: Conducting Usability Testing on the Cheap

Have you ever wanted to do a usability test, but weren’t sure how to start? Join Peter Hildebrandt on Tuesday October 29, 2013 for his workshop “Conducting a Usability Testing on the Cheap and Getting Great Data.” In this hands-on workshop, you’ll learn how to do your own usability tests without spending a fortune. The talk is sponsored by PDMA Georgia at Kimberly-Clark’s beautiful Building 400, 1400 Holcomb Bridge Road. Networking starts at 6:00 p.m. The workshop starts at 7:00 p.m. PDMA members $5, Guests $10.

When is time lost in a development project? Not where you think.

When is time lost in a development projectYour product development project is late again. Your boss said it needs to be done before it is shipped, but he needs it out ASAP. The sales team has already sold the first 5,000 and you’re going to miss the first ship date. Customers are calling about their orders. You’re so busy trying to get the product out, the last thing you have time to do is ask why the project is late.

Are you a premium product producer or a cost leader?

Have you ever had a customer ask for a replacement after the warranty expired? And how did you respond? If you responded that the warranty had expired and you couldn’t replace it, you are probably a cost leader. Did you know that?

Knowing whether you are a cost leader or a premium product producer is incredibly powerful, but also very important, and here’s why.

Why You Shouldn’t Have a Research Department

I know a lot of product development organizations that would love to have a research department which would bring new technologies directly into the development organization. They would be up-to-speed on the latest emerging technologies and be constantly trying new things. And when they found something particularly good, it would make its way into the development team.

Unfortunately, technology research doesn’t work, and here’s why.

Why You Should Stay Away from the Office

“It’s two o’clock. Why isn’t Bob in the office?”

It’s easiest to design new products when you’re in the office, right? Well, probably not.

Many engineers and product managers believe that designing the next product or service requires sitting in a quiet place and concentrating. If you can only mask out the extraneous sound and think, you can design a product that people will love. The more seasoned the person, the more likely he is to believe this. Unfortunately, it’s the exact opposite of what you need to be doing.