Peter Hildebrandt has been developing product solutions for clients since he started contracting at the age of 14. An engineer who always wanted to know how real people used products, Peter began a quest to understand why some products just worked, while others never were successful. Since then, he has taught many Fortune 500 and small businesses alike how to apply his simple techniques. Peter specializes in deeply understanding user needs and helping companies produce coveted products. To accomplish this requires watching and listening to customers at every turn.