Once the opportunity areas are determined and prioritized, the next step is to sketch out ways to solve these unmet user needs. Some organizations stumble during conceptualization because they have bought into their own marketing hype. We can help remove these artificial barriers and get the creative juices flowing. In order to validate that they still solve the problem, the concepts need to be vetted by the very customers that had the original need. We’ll help you get into the field and quickly test the concepts so you can iterate rapidly.


Developing the conceptDeveloping the concepts is the most creative part of the process. It requires shedding all the constraints of your daily grind and opening yourself up to new possibilities. We’ll help you create a culture where everyone participates and there are no bad ideas. With simple techniques, ideas can be organized and the most promising ideas can float to the top.

Rapid Prototyping

Rapid prototypingThe best way to validate the concepts is with rapid prototyping. There are many ways to create prototypes quickly and on the cheap. You can make paper or foam models, sketch out a series of screen designs, or storyboard the process. Rapid prototyping also works for services. By sketching out a service offering, you’ll learn how feasible it is. The next step is to test these concepts with customers

Testing with Customers

Testing with customersClosing the loop with your customers is the most important step of the concept phase. It validates that you have solved the original problem. It doesn’t take many customers to know whether the concept has legs. And you can validate in a variety of ways, from a face-to-face conversation to a full usability test. We’ll help you figure out whether your customers will dump the product in the trash or sing your praises.


IteratingLather, rinse, and repeat. In a few short iterations, the concept development process will reap tremendous rewards. You’ll be able to hone your concepts to perfectly meet the needs of your customers. And when you’re done, you should have a clear direction and business case to move forward.